Strategy is important to any business because it sets the direction for the company. It becomes a road map for decision making, consistent decision making. Every company, big or small, needs to take the time to set a company strategy: To think about where they are going and ultimately how they are going to get there, both in the short and long term. All strategic plans should start with a Why question – Why are we in business? Why do we exist? – this is the purpose of the organisation. Often businesses are quick to point out their vision, and mission statements, but there is no point setting out the rest, without understanding why, in fact in most cases you will be struggling to put an effective plan together if you do not know why you are in business. For most businesses, setting the strategic goals is usually an annual affair, possibly having brainstorming sessions, producing strategy documents and presenting to colleagues and/or board members. Sound familiar?
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