Strategy is important to any business because it sets the direction for the company. It becomes a road map for decision making, consistent decision making. Every company, big or small, needs to take the time to set a company strategy:  To think about where they are going and ultimately how they are going to get there, both in the short and long term. All strategic plans should start with a Why question – Why are we in business? Why do we exist? – this is the purpose of the organisation. Often businesses are quick to point out their vision, and mission statements, but there is no point setting out the rest, without understanding why, in fact in most cases you will be struggling to put an effective plan together if you do not know why you are in business. For most businesses, setting the strategic goals is usually an annual affair, possibly having brainstorming sessions, producing strategy documents and presenting to colleagues and/or board members.  Sound familiar?

What happens once strategy is set?

How often do we hear about strategy documents that ‘go on the shelf’?  That are no longer relevant when they dusted off and evaluated?  Too often. To achieve your strategic goals, your strategy must be clearly communicated to your team. Further, the way you communicate, is key to team all ‘rowing in the same direction’. If we keep our strategy to ourselves, or do a poor job of communicating it, it may as well stay on the shelf or even go unwritten.  This may sound harsh, but every company is made up of its people, so if we are not all going in the same strategic direction, there is no way we can be as successful as we should be. Take the time to set your strategy, communicate it (well and often) and execute it with gusto! And if you’re thinking that you’ve got this sorted already, challenge yourself:  ‘How many people within your team can articulate your strategy?’ via Artisan Inc